Welcome to the Hive, FirmPilot AI.
Jake, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. FirmPilot AI is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US law firm mapped, the 27,000 that look like your best-fit customers, and three campaigns we'd run for FirmPilot AI in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for FirmPilot AI.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a fragmented market with no dominant vendor, an owner-operator buyer who signs the check, and growth tied to a calendar event.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 27,000 to 45,000 more of your best customers?
You already have the dream ones: the law firms that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 27,000 to 45,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a law firm.
Every US law firm sits in a state bar directory with attorney count, practice area, and the partners who sign off on vendors. We build the list from that, enrich the buyers, and time the sends to budget season and growth events.
You're the first supplier that comes to mind.
We'll actively monitor all 180,000 US law firms and reach out when the right signal shows up, so FirmPilot AI is the first name a managing partner thinks of when law firm marketing comes up.
- New practice area launchFirm websites and press releases list new practice areas needing lead generation.
- Lateral partner hireState bar admission records and legal press show an aggressive growth push.
- Marketing hire postingJob boards list a marketing coordinator or CMO opening, signaling new budget.
- Merger or new officeState bar filings and press announce expansion that needs a rebrand.
- Legal directory ranking changeSuper Lawyers, Best Lawyers, and Avvo profile updates signal a reputation push.
- Legal marketing conference attendanceLegalweek and PILMA rosters list firms actively shopping for marketing tools.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from state bar directories, Avvo and Martindale profiles, and legal press releases. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Jake, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.